Guide
Google Ads or Facebook Ads: which one fits your business?
Both work. The right one depends on how customers find a business like yours.
Google: for people who are already looking
Google shows your ad when someone searches for what you sell, like "plumber near me" or "accountant in San Francisco". The person already has the need. Your ad puts you in front of them at that moment.
Good fit: services people look for when they need them, such as contractors, accountants, dentists and repair shops.
Facebook and Instagram: for people who are not looking yet
Facebook and Instagram show your ad while people scroll. Nobody searched for you. You choose who sees the ad by where they live, their age and what they are interested in.
Good fit: things people want once they see them, such as restaurants, med spas, local shops and events.
A quick way to decide
- People search for it when they need it? Start with Google.
- People want it when they see it? Start with Facebook and Instagram.
- You sell to other businesses? LinkedIn may be a better fit.
Can I do both?
Yes. If this is your first time advertising, start with one. Add the second when the first is bringing customers. On our Growth plan we set up and run your ads on the platforms that fit you.
Still not sure?
Book a Strategy Session: one hour with an expert for $300. We will tell you honestly which one makes sense for your business, and you get written next steps. New to ads? Read how to start and what Google Ads cost.
Quick answers
Which is cheaper, Google Ads or Facebook Ads?
Neither is always cheaper. On both you choose the budget. What matters is what each new customer costs you, and that depends on your business.
Which is better for a local business?
Google, if people already search for what you sell, like "plumber near me". Facebook and Instagram, if people need to see it first, like a restaurant or a shop.
Do you run both?
Yes. We run ads on Google, Facebook, Instagram, LinkedIn, ChatGPT and more, and we pick the platforms where your customers spend their time.
Want an honest opinion on your business?
Tell us what you sell and where. A real person answers within 24 hours.